Make the customer actions and marketing signals that matter visible and dependable.

Tracking & Analytics

Understand which activities work and which ones waste budget.

What we do

Tracking & Analytics: the essential building blocks.

You can start with one building block. What matters is that it is prioritized, implemented, and measured properly.

GA4 & GTM

Structure properties, containers, events, parameters, and sources, then test the setup so important customer actions are recorded reliably.

Conversion Tracking

Define and implement the conversions that matter—from forms and calls to appointments, downloads, and qualified funnel steps.

Consent Mode V2

Connect Google Consent Mode V2 to the existing consent platform and verify that tag behavior, consent states, and marketing signals work together correctly.

Dashboards & Reporting

Connect the relevant campaign, website, lead, and budget sources in a reporting view designed around the decisions your team actually makes.

Why it matters

More data does not help unless it supports better decisions.

Events, conversions, consent, sources, and reporting need clear definitions and reliable implementation.

Clarity

Customers understand the offer and the next step.

Clear structure, focused messaging, and purposeful calls to action reduce friction.

Performance

Your team can see what creates progress.

Tracking and practical reporting turn activity into better commercial decisions.

Our approach

From measurement questions to dependable tracking and useful reporting.

We define the decisions first, then implement and test the tracking, consent, and dashboards required to support them.

Discuss your project

Understand

We clarify your goals, audience, offer, current setup, and available data.

Prioritize

We identify the highest-impact pages, channels, messages, and measurement points.

Build

The relevant content, campaigns, tracking, or systems are implemented cleanly.

Measure

We make the important customer actions and commercial signals visible.

Tools & Stack

Tools we use to build tracking and reporting.

The stack stays pragmatic: reliable marketing measurement first, then connectors, a warehouse, transformation, and BI when needed.

Tracking Basics

For website activity, events, consent, and campaign measurement.

Google Analytics 4Website and event analysis

Google Tag ManagerTags, triggers, and events

MatomoPrivacy-friendly analytics

Consent Mode V2Consent signals for Google

Dashboards & BI

For reporting, campaign overviews, and management views.

Looker StudioGoogle Reporting Dashboards

Power BIBusiness Intelligence

TableauAdvanced BI Dashboards

Reporting NinjaCost-effective reporting

Connectors & Data Architecture

For larger setups with multiple sources and reliable data flows.

SupermetricsHigh-end marketing connector

DataSlayerMid-market connector

BigQueryData Warehouse

dbtAnalytics engineering and modelling

FivetranELT and data integration

FAQ

Frequently asked questions

Clear answers so the next step is easy to understand.

Send an inquiry

Is Tracking & Analytics suitable for a smaller business?

Yes. We adapt the scope to the current situation and focus on the work most likely to create progress.

Do we need to replace our existing setup?

How do we get started?

Tracking & Analytics

Would you like to plan Tracking & Analytics around a concrete outcome?

Tell us where you are now and what should improve. We will respond with a practical next step.

Discuss your project Back to overview

What can we help with?

A few details are enough to give us the initial context.

Should this become a concrete project?

Together, we can identify the next step with the greatest potential for your business.

Discuss your project Back to home