Challenge
The workshop wanted predictable inquiries beyond referrals. Different service searches needed to be separated cleanly and connected to a clear appointment intent.
Auto Factory · Performance Marketing
Google Ads for an Automotive Workshop
Local Google Ads campaigns that turn concrete workshop searches into measurable appointment and service inquiries.
Solution
We structured Google Ads around real workshop services, developed local messaging for Basel and Allschwil and connected every campaign to a clear inquiry path.
Result
Auto Factory gained a scalable acquisition channel for local workshop inquiries. Reported lead costs were approximately between CHF 10 and CHF 20 depending on search intent.
Key figures
Auto Factory in numbers
Only real KPIs are highlighted here. If a project has no reliable figures, this section stays hidden.
- ca. CHF 10–20
- Kosten pro Lead
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