For Neurolite AG we fixed and validated ecommerce tracking for the Flow Neuroscience shop: clean purchase data for Google Analytics, Meta and Google Ads — verified with real test orders.
The shop was selling, but tracking showed almost nothing: neither Google nor Meta received reliable purchase data, and with two parallel Analytics properties it was unclear what arrived where. Nobody could tell which channel drove what — and without that foundation, budgets couldn’t be decided with confidence.
We rebuilt ecommerce tracking cleanly: purchase events with value, currency and order ID for Google Analytics, Meta and Google Ads — plus tags that only measure after cookie consent. The web developers provided the shop events, we verified everything inside the platforms. Finally, we validated the purchase flow end to end with two real test orders.
Since then, the relevant shop events arrive on all three platforms with product, value and order data, and the purchase event is validated with real orders. That lays the data foundation for comparing channel performance and grounding budget decisions in real conversion data.