Challenge
The solar company ran ads without a system: clicks without qualification, inquiries without a clear next step, budget without clear cost per inquiry. What was missing was a funnel you can measure and improve.
Performance Marketing – Google + Meta Ads
Google + Meta Ads for a solar company as one measurable system: campaign, landing page, tracking, qualification and follow-up – built for qualified inquiries, not vague reach.
Solution
We implemented a clear system: campaign, landing page, measurement, qualification, follow-up. Meta Ads with clear offers and regions, Google Ads structured by real search intent, plus form logic, handover and reminders.
Result
Meta Ads for the solar company: 699 website leads at around CHF 20.98 cost per lead (CHF 14,665.22 spend). Lead costs are not the same as cost per booked appointment.
Solarfirma in numbers
- 699
- Website Leads